GTM consultancy specializing in recurring revenue B2B SaaS for early to mid-stage startups.

  • TMG provides interim CRO, SVP of Revenue, VP of Sales, and VP of Revenue Operations services.

  • We view ourselves as your strategic partner in growth.

  • TMG provides project-based GTM deliverables such as Sales Playbooks, Buyer Personas, Ideal Customer Profiles and Discovery Cue Cards.

GTM Advisory Consulting Services

    • Work with the founding executive team and current sellers to secure meetings, increase awareness, and capture customer/prospect feedback.

    • Serve as player-coach to convert early conversations to pipeline opportunities.

    • Directly engage in customer opportunities to help move deals through the pipeline.

    • Drive executive, GTM, and product teams to support late-stage deals. Help customer/prospect understand future impact potential and commit to a commercial relationship.

    • Work with the founding executive team to refine or define a sales strategy and larger GTM strategy.

    • Help the founding executive team define a strategic path to product-market fit or go-to-market fit.

    • Work with the founding executive team to refine revenue targets

    • Develop early-stage ideal customer profile, buyer personas, and early customer targets lists.

    • Drive execution of GTM outreach activities.

    • Work with the founding executive team and sellers to design a pragmatic and foundationally scalable sales motion.

    • Lead weekly forecast and pipeline meetings. Participate in weekly executive team meetings as sales leader.

    • Implement and manage an appropriate outbound customer/prospect outreach approach. Drive sourcing and execution of appropriate customer/prospect meetings per week

    • Design, refine, and cleanup early-stage CRM processes. Implement a pragmatic and scalable CRM solution.

    • Design, refine, and cleanup early-stage CRM processes. Recommend a pragmatic and scalable CRM solution, sales process, and sales methodology.

    • Participate in early customer/prospect conversations, capture inputs, and share insights from commercial discussions.

    • Review lessons learned from earliest deal cycles and document agreed approach and best practices in a sales/prospecting playbook.

    • Participate in early customer/prospect conversations, capture inputs, and share insights from commercial discussions.

    • Leverage feedback, insights and experience to refine or define the ideal customer profile and targeted buyer personas.

    • Review the existing approach to prospect/customer meetings. Develop discovery questions to explore and understand prospect/customers’ situation, pain, impact, and critical events.